Documentation
The same guides the platform team works from, written so a merchant or an AI agent can act on them. Everything here applies to every plan.
Start here
- Pricing, every numberOne table with every plan number: the all-in card rate, prices, stores, domains, email, labels, seats, media, the monthly statement, and Shopify beside it.
- Agents and APIScoped API tokens, the MCP endpoint and its tools, the storefront read API, headless checkout, order export and the draft-to-publish loop.
- Build your own site or pluginFormahand as the backend for a site you build yourself: catalog API, checkout from your pages, thank-you order lookup, events, and a prompt for your agent.
- Live and test environmentsEvery store gets a sandbox with test payments, free test labels and owner-only email; what promote and refresh copy, and the agent walkthrough.
- Plans, billing and wallsThe plan catalog, promotion codes, the monthly statement, usage meters and the structured 402/409 walls agents can act on.
Automate
- EventsThe per-store event log, topic patterns and predicates, subscriptions, CloudEvents deliveries signed per Standard Webhooks, retries and the echo sink.
- AutomationsEmail templates and the template language, flows with eight actions, guardrails, recipes, the API and MCP tools, and an agent walkthrough.
- Connector recipesReady-made connectors (a supplier, a print partner, a nightly report, low-stock reordering, chat alerts, a sheet sync), installed switched off.
- Custom fieldsTyped, namespaced fields on products, variants, collections, orders, order lines and customers: types, limits, the API, the agent tools and events.
- Email marketingHow a store earns the right to send marketing email: the wall, the DNS record set, warm-up, reputation isolation and the automatic pause.
Sell
- Shopper accountsPasswordless sign-in on your own store: shoppers see their orders, tracking, downloads, contact details and saved address, with no password anywhere.
- ShippingFormahand Shipping labels, self-shipping with flat rates and courier platforms: rates at checkout, labels from orders, tracking and the buyer page.
- AnalyticsRevenue, orders, customers and storefront views without cookies: the aggregates, the agent tools and search performance from connected engines and imports.
- Weekly summaryOne short mail every Monday about last week: sales, where they came from, top products, what needs you and one thing to try.
- Sales sourcesWhere every paid order came from: channel, source, campaign and tracked link, how a visit is classified, and what is kept about the shopper.
- Tracked linksOne short address for each post, influencer or flyer: where it leads, a QR code to print, and the clicks, orders and sales it brings.
- Digital, service and backorderProducts that are not boxes: digital files with signed 72-hour download links, services, and selling at zero stock with a promised date.
- Google Shopping and AI agentsYour catalog for shopping engines, AI agents and the Meta, Pinterest and TikTok catalogues: every feed, the field mapping, feed health and rich previews.
- Content and SEOPer-page titles and descriptions, redirects that keep an old address working, and posts published on your store with an RSS feed.
- Search enginesConnect your store to Google, Bing and IndexNow through Formahand or your own account, what is read every day, who can see it, and the agent tools.
- Checkout rules and groupsAutomatic discounts, customer groups with their own price list and invoice terms, and rules for which shipping rates and payment methods a cart sees.
- OrdersFinding an order, shipping it whole or line by line, cancelling, refunding and restocking, tags, returns, and editing a paid order before it ships.
- PaymentsFormahand Payments, PayPal Checkout and bank transfer or cash on delivery: the provider interface, storage, routes and how a store picks one.
- Custom domainsOne CNAME per hostname, apex and www, how a hostname reaches its store, and how an agent creates the DNS records with the merchant's own credentials.
Platform
- Custom codeYour own HTML blocks, one stylesheet and analytics or chat embeds from a fixed list: what is allowed, what is removed, and why it only reaches your store.
- SectionsReusable parts of your pages with fields anyone can edit: setting types, the template language, styles, limits, versions, copies and add-on sections.
- Isolated section interactionsAgent-authored interactions through bounded UI, cart and search calls, with a responsive slider recipe and privacy limits.
- Section media and licensed fontsSelf-hosted videos, responsive pictures, safe controls and owner-attested font uploads.
- Section scriptsCode a section runs in the shopper's browser, such as a popup: the switch that allows it, what a script gets, and where scripts never run.
- ThemesA whole storefront look in one step: every page laid out with sections your store owns, colours, typefaces, pictures, menus and starter pages.
- Store functionsYour own code in the cart, the checkout and the order: six hooks, what each answers, what happens when it fails, shadow mode, versions and what it costs.
- AppsYour own features on your own store: what an app is, every grant in plain words, its own records, blocks on your pages, and what it can never do.
- Storefront modulesFeatures once, themes as skins: the storefront module contract, the read API, the agent surface and how the next module is added.